Salisbury is a master of innovative design work and he has a very strong knowledge of marketing. His career spans over many decades with projects for brands such as Camel cigarettes, Rolling Stone magazine, Levis 501, Jurassic Park the movie, Alians 2, Michael Jackson, and many more. (Salisbury M. 2010)
Although it’s not in technical relevance to my prototype project I read the book Confesses…I Sold Sex, Drugs and Rock N’ Roll by legendary U.S art director Mike Salisbury. I read it to get some tips on how to promote my work better and to get it known to stakeholders in the the creative industry. It is interesting to observe how Salisbury pitched his creative ideas to clients, he emphasizes the importance of the idea and to always focus on the NEXT idea, not the last. Almost every graphic design book I’ve read goes against the Mike Salisbury approach, that’s why I find his work and his life so interesting. Academic books on graphic design are usually quite conventional and “correct”, they don`t pursuit the fun of things or the chock and attention effect. Reading Mike’s book and later digging even more into his many branding concepts fuelled the promoter in me, although his approaches are unconventional at times it is hard to deny the effectiveness, the proof is in the pudding as they say.
I wanted to learn more
I was so intrigued by this guys work that I sent him an email with some questions, he actually replied and explained to me that he published the book as a counter reaction to all the bland and conventional books on graphic design. I can’t copy my email interview here as I never asked him for permission to do so, but in general I can from our correspondence share that his aim is to tell visual stories with the intent to sell products fast and to get rapid attention. An advertising agency’s dream?
I recommend this book for anyone who wants to learn to sell products or ideas trough graphic and visual communication and also if you want to learn more about the fantastic life and career of this American art director.